Movement, Buzzing. A mostly unidentifiable but uncomfortable throbbing mass (of mosquitoes).
Mosquitoes begin to swarm out of the banner and land on the user’s page.
The mosquitoes continue to fill the page. A glowing STOP button appears, prompting the user to stop the mosquitoes.
When the user clicks STOP, the mosquitoes immediately disappear. The user learns that malaria caused by mosquitoes kills a million people each year. The connection is made between the mosquitoes they just saw and the problem with which they're presented; both can be stopped.
Seeing how easy it is to save two lives with just a click, the user feels empowered to make a difference by buying a bracelet.